Creativity & Innovation Academy

In today’s competitive work environment, one of the most necessary commodities is “creativity.” Creativity of idea and innovation are necessities in leading your organization to the highest levels of success. So, how do you harness creativity and make it work for you? By learning how to look at the world in new and unique ways, as well as by gaining the ability to problem solve with a new creative mindset. If you’re struggling to find solutions to problems, looking for ways to gain an edge over your competition, or want to be the person who comes up with the next “big” idea that everyone will say “why didn’t I think of that?” this Academy is for you!


During this course you will learn not only the skills and techniques necessary to tackle almost any problem, but you will also learn the reasons why these strategies work. Specifically, this highly-interactive course will address:

  • Why thinking creatively to solve problems is so vitally important to your current and future success
  • How thinking creatively to solve problems can be fostered within the workplace
  • What creative problem solving can look like


In addition, you will have an opportunity to participate in (and learn to utilize) a new brainstorming technique called an Amalgam Session©. An Amalgam Session© is a unique intellectual exercise which involves the infusion of activities and practices based in research and neuroscience with that of more traditional problem solving practices. This innovative mixture will be the accelerant that will fire your creative thought to unparalleled levels of clarity, as well as provide you with definitive action steps all within a finite amount of time.


Attendees will leave this course with a unique edge over their competition by learning to look at and think differently about the problems and challenges that confront them every single day.


Register here


  • Did you know that in a 2010 IBM Global CEO Study (consisting of 1,500 CEOs from 60 different countries and 33 different industries) found that “creativity” trumped all other leadership characteristics and qualities?
  • Did you also know that in a 2012 study conducted by Adobe Systems (of employees) found that “creativity” is regarded as 1 of the top 3 “personality traits” most important to career success?
  • And did you further know that in the 2012 Global Benchmarking Study (also conducted by Adobe Systems) it was found that 8 out of 10 people believe that unlocking “creativity” is critical to economic growth?


With data like this, why would anyone go to work without their “creative self?” But we do! In the same 2012 Global Benchmarking Study, Adobe Systems researchers also found that only one in four people (employees) believe that they are living up to their creative potential. One in four!


Who Should Attend:

  • Business owners, executives, strategists, consultants, team leaders, project managers, business developers, human resources professionals, self-identified “non-creative” types, and anyone else who wants to learn a new approach to addressing acute and long-term issues


ATTEND A FREE INTRO SESSION: January 24 (8:30 – 10:30 am)  or February 24 (2:30 – 4:30 pm) to learn more about this unique program! Attendance is highly recommended (but not required) for those interested in attending the Academy. 


Spring 2017 Course Outline:


Session 1:  The History & Science of Creativity (March 16, 8:30-11:30 am)
Creative thought is what allowed for the harnessing fire and led to the invention of the wheel. This session will explore the unique undertones of creative thought and innovation.


Session 2:  The Creativity Crisis! (March 30, 1:30-4:30 pm)
How are some companies and industries able to continually innovate and thrive while others are not? This session will explore the creative “haves” and “have not’s,” and the reasons and ramifications for the current state of creative crisis that exists in so many parts of our lives and work.


Session 3: Why Is Creativity Important? (April 13, 8:30-11:30 am)
So many times in life we can figure out the “what” and “how” of things, but never get to the “why.” This session will be the Launchpad for your creative journey. We will explore “why creativity is so important to your work and life,” as well as begin to formulate a plan for your new “creative” life!


Session 4: How Do Creative People Operate? (April 27, 1:30-4:30 pm)
Have you ever thought…”now why didn’t I think of that?!” So many times in life we have moments were we ask ourselves that very question…usually followed by…”I so could have thought of that and done that!” But unfortunately for you…you didn’t! And obviously, someone else did! In this session we’ll explore the unique and varied ways that “creative” people think and operate, and begin to set into motion thoughts and personal actions so you will become…“that person…the one who thought of it first!”


Session 5: What Does Creativity Look Like? (May 11, 8:30-11:30 am)
The answer is simple…”everything and anything!” Since this is a VERY BROAD answer, we’ll spend some time deconstructing creative thoughts and actions, and begin to explore some ways to recognize creative opportunities when they arise.


Session 6: Bringing It All Together! (June 1, 1:30-4:30 pm)
By Session 6 you will have covered several thousands of years of creative thoughts and actions, so in this session we’ll begin to corral and harness all of these new thoughts, strategies, and actions into a useful blueprint, which will allow you to innovate and thrive.


Session 7: An Amalgam Session© – Creativity At Work (June 15, 8:30-11:30 am)
The focus of this session will be creative problem solving. During the session you will not only learn about a new and unique problem solving technique, but you will actually experience it as a participant. The Amalgam Session© utilizes various aspects of neuroscience along with group interactions to solve a problem at hand in a finite amount of time.


Session 8: Creativity: The Time Is Now! (June 29, 1:30-4:30 pm)
This bold statement will be your charge as you move forward in your work and in your life. In the final session, you will be challenged to take everything that you have learned and be prepared to act not only tomorrow and the next day, but more importantly today! With your newfound knowledge, skills, and insights you will be prepared to change the world one innovative thought at a time!


Register here


About the Presenter:

keith-floydDr. Keith Floyd, Executive Director of iNVISION Group, has more than 25 years of teaching and training experience, with 19 years of administrative leadership, 10 of which were at the senior/executive level. Dr. Floyd has conducted extensive professional development trainings, leadership workshops, as well as having managed and overseen countless project initiatives. In addition to these leadership roles, Dr. Floyd has presented numerous times at the state, national, and international levels.












Please note the Lancaster Chamber’s Cancellation and No Show Policy:
Program and event registration cancellations must be made no less than 48 hours before the event if attendance is not possible. Please remember registrants can send a representative from their company in their place. If the registration is not cancelled, cancelled after the deadline or no one attended the event in the place of the original registrant, it is considered to be a “no show” and payment is still required.


Payment Policy for Programs and Events:
In order to be prepared and provide the best experience to all of our guests, registration and payment for events and programs is expected in advance unless otherwise noted.