Professional Development Friday Workshops

Presented by Chamber members, these sessions serve as an opportunity for local business professionals to share their knowledge, expertise and best practices in an educational format. Everyone is welcome to attend these FREE events, however pre-registration is strongly recommended.  Sessions are currently held at Southern Market Center (100 S. Queen St. Lancaster).

 

To register, visit to our Events Calendar to search using the event date or call 717-397-3531.

 

  • Friday, April 7: The Foundation of a Strategic Marketing Plan (8:30-10:30) You will learn: How to conduct research to help determine your marketing goals; the marketing tactics that will best serve your strategy; tools to track, measure and analyze your results. Presenter: Chris DeMeo of EZMarketing. This event opens at 8 am for optional networking; the session will begin at 8:30.

 

  • Friday, May 12: How Content Marketing Can Transform Your Business (8:30-10:30) You will learn: The history of content marketing, what content marketing looks like today, how to execute a great marketing campaign. Presenter: Chris DeMeo of EZMarketing. This event opens at 8 am for optional networking; the session will begin at 8:30.

 

  • Friday, June 2: Website Optimization: From Cold Leads to Conversions (8:30-10:30) You will learn: The importance of customer journey mapping, why content is key to conversions, how SEO has completely changed – almost overnight. Presenter: Chris DeMeo of EZMarketing. This event opens at 8 am for optional networking; the session will begin at 8:30.

 

 

• Effective 12/19/16.
• To register, visit to our Events Calendar to search using the event date.
• For more information contact Cindi Moses, workforce initiatives manager, at cmoses@lcci.com or 717-397-3531.